Mazda, it seems to me at least, is a company with a serious identity crisis. For years, their marketing efforts promoted the fun-to-drive aspect of the underdog Japanese brand. No matter which model you bought, Mazda emphasized that it had “the soul of a sports car”. This was easy enough to believe behind the wheel of an RX-8 or MX-5, which really were sports cars, but it got a bit harder to buy into as you went up the product line. Try as hard as you want, but you’re never going to convince a car enthusiast that the Mazda 5 or the CX-9 has any sports car DNA in its blood
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